2023 and a new generation of influencers?

The Covid-19 pandemic has had a significant impact on the world of online influencers . User expectations have evolved and traditional influencers have been replaced by more creative and authentic personalities . Influencers who provide added value have become increasingly popular, while influencers who focus on presenting their perfect everyday life have lost their relevance. Users are now looking for quality and useful content … Read more

Artificial Intelligence: A Revolution in Digital Marketing

Artificial intelligence (AI) is on everyone’s lips and is generating increasing excitement in the world of digital marketing. But how is AI shaping the future of marketing and what are the upcoming trends? Here is a non-exhaustive list of the main innovations and future prospects related to artificial intelligence in digital marketing.  Campaign Personalization and … Read more

UGC: An Essential Pillar in Modern Digital Marketing

What is UGC? This term simply means user-generated content . For example, when you share a photo of your restaurant meal on social media, you are creating content for the brand, helping to increase brand awareness. UGC is crucial for brands because it can take many forms, from reviews and recommendations to sharing photos or videos. More specifically, the … Read more

Advertising on Long-Form Content Platforms

Advertising on Long-Form Content Platforms: Creating Engaging Connections In a constantly evolving digital world, advertisers are always looking for new ways to captivate their target audience. With the rise of long-form content platforms such as YouTube and TikTok, a new era of video advertising is emerging, offering unprecedented opportunities for brands to create engaging ads … Read more

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