The Covid-19 pandemic has had a significant impact on the world of online influencers . User expectations have evolved and traditional influencers have been replaced by more creative and authentic personalities .
Influencers who provide added value have become increasingly popular, while influencers who focus on presenting their perfect everyday life have lost their relevance. Users are now looking for quality and useful content for their daily lives , such as DIY tips, hacks, and interesting and fun information. Influencers who offer niche content have seen their audience grow.
Influencers must play by new rules to remain relevant. Here are some of the top trends to watch:
Creativity and credibility : Influencers should talk about topics they know well and avoid over-promotion. Users appreciate original and credible content.
Necessity over novelty : Users have become more cautious about spending. Influencers must adapt to this trend by offering products and services that are truly useful.
Authenticity and taking a stand : Users appreciate influencers who are authentic and take a stand on important issues. Silent influencers pay a high price when they turn heads on important issues.
Credibility over numbers : Micro and nano influencers have gained credibility. No more searching for the most popular influencer of the moment. Now, people are looking for real experiences and exchanges with content creators. The first consequence is that so-called “niche” influencers and creators have gained interest and reliability.
In short, influencers who adapt to these trends by offering quality, creative, authentic and relevant content will be the most successful in the era of the new generation influencer.
