Social Media Trends in 2025: How to Captivate Your Audience in a Constantly Evolving World? New year, new trends: social media is no exception. In 2025, reinvention will be essential to captivate and retain your audience. But what aspects should you particularly focus on? Here are the main trends to follow: Social media: From simple … Read more
Nowadays, a presence on social networks has become essential to make yourself known to your target audience and to promote your activity ( product or services). But that’s not all! Beyond that, these networks also allow you to interact with Internet users and advertise by targeting a relevant and relatively segmented audience for your activity, which allows you to attract qualified traffic to your website. … Read more
Today, the video format is taking up more and more space on social networks . Youtube & Tiktok are networks exclusively reserved for the video format. Facebook & Instagram are increasingly promoting this way of communicating. It is now impossible to go on social networks without seeing dozens of contents of the genre appear. This medium allows content to … Read more
The Covid-19 pandemic has had a significant impact on the world of online influencers . User expectations have evolved and traditional influencers have been replaced by more creative and authentic personalities . Influencers who provide added value have become increasingly popular, while influencers who focus on presenting their perfect everyday life have lost their relevance. Users are now looking for quality and useful content … Read more
Natural referencing seems complicated, long, expensive and reserved for large companies… When in fact, no! Indeed, there are a multitude of free and accessible tools allowing you to do an initial SEO analysis of your website! We could also make an infinite list… But what are the 3 best free tools to optimize, analyze and understand the … Read more
Artificial intelligence (AI) is on everyone’s lips and is generating increasing excitement in the world of digital marketing. But how is AI shaping the future of marketing and what are the upcoming trends? Here is a non-exhaustive list of the main innovations and future prospects related to artificial intelligence in digital marketing. Campaign Personalization and … Read more
What is UGC? This term simply means user-generated content . For example, when you share a photo of your restaurant meal on social media, you are creating content for the brand, helping to increase brand awareness. UGC is crucial for brands because it can take many forms, from reviews and recommendations to sharing photos or videos. More specifically, the … Read more
Digital Marketing Business Development Strategies: Exploring Paths to Growth In today’s digital world, digital marketing offers an endless array of opportunities to grow your business and reach new heights. Whether you’re an ambitious startup or an established business looking to expand your online footprint, here are some must-try strategies to explore to boost your business … Read more
Power of digital word of mouth Word of mouth (WOM ) can be extremely powerful. But before we go any further, let’s take a look at what it means… Word of mouth refers to the tendency of people to share their experiences, whether positive or negative, with those around them. Its power lies in our natural tendency … Read more
Advertising on Long-Form Content Platforms: Creating Engaging Connections In a constantly evolving digital world, advertisers are always looking for new ways to captivate their target audience. With the rise of long-form content platforms such as YouTube and TikTok, a new era of video advertising is emerging, offering unprecedented opportunities for brands to create engaging ads … Read more
Tout savoir sur les landing pages : votre guide complet Landing pages are a critical element in any online marketing strategy. They allow businesses to convert visitors into leads or customers by providing a clear and compelling call to action. In this article, we’ll cover everything you need to know about landing pages, their purpose, … Read more
Firstly, it’s worth recalling what Search Engine Optimization (SEO) and SEA (Search Engine Advertising) are. SEO comprises a range of techniques aimed at optimizing a website’s organic visibility in a search engine such as Google. Long-term visibility is the main goal of SEO. SEA involves paid advertising on search engines, so as to increase a … Read more
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