Archives des Digital strategy - Sweet Globe https://sweetglobe.eu/en/tag/digital-strategy/ Digital & Graphic Agency Thu, 30 Jan 2025 09:22:23 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://sweetglobe.eu/wp-content/uploads/2022/05/fav-sweet-globe.png Archives des Digital strategy - Sweet Globe https://sweetglobe.eu/en/tag/digital-strategy/ 32 32 Sweet Globe said ‘Merci Gordon’! https://sweetglobe.eu/en/our-references/sweet-globe-said-merci-gordon/?utm_source=rss&utm_medium=rss&utm_campaign=sweet-globe-said-merci-gordon Mon, 27 Jan 2025 15:16:23 +0000 https://sweetglobe.eu/?p=3849 Working closely with the creative agency Digizik and the streetwear brand Merci le Sang, Sweet Globe launched  ‘Merci Gordon’! Gordon Mass, a long-standing partner of Sweet Globe, collaborated with us for its major activation campaign in 2022. Digizik creative agency located in Brussels, Sweet Globe and  Merci le Sang (a renowned streetwear brand in Brussels) ... Read more

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Working closely with the creative agency Digizik and the streetwear brand Merci le Sang, Sweet Globe launched  ‘Merci Gordon’!

Gordon Mass, a long-standing partner of Sweet Globe, collaborated with us for its major activation campaign in 2022. Digizik creative agency located in Brussels, Sweet Globe and  Merci le Sang (a renowned streetwear brand in Brussels) partnered in order to redesign the famous beer can of Gordon Gold, in the style of the artist AZED. In addition, the campaign aimed to pay homage tour ‘Night Gods’, the owners of night shops. Therefore, we visited five shops dotted all over Belgium in order to film them wearing the colours of Merci Gordon!

After the T-shirt was designed and the photo-shoot completed, we launched a major awareness-raising campaign on YouTube and social media. Thanks to two months of campaigns, video, posts, sales, and collaborations… everything was in place to make this campaign a huge success.

Here are the results:

  • 800,000 people reached
  • 3,620,000,000 impressions
  • 233,000 videos viewed
  • 100% of the articles sold
  • 80,000 interactions on social media

L’article Sweet Globe said ‘Merci Gordon’! est apparu en premier sur Sweet Globe.

]]> Visibility for Blonden OS by Bourgogne des Flandres https://sweetglobe.eu/en/our-references/visibility-for-blonden-os-by-bourgogne-des-flandres/?utm_source=rss&utm_medium=rss&utm_campaign=visibility-for-blonden-os-by-bourgogne-des-flandres Mon, 27 Jan 2025 15:10:43 +0000 https://sweetglobe.eu/?p=3839 The iconic brewery Bourgogne des Flandres, located in Bruges, was keen to spotlight one of its latest creations: Blonden OS. This refined beer, which recalls the aromas of ancient beers, needed to be highlighted. As a result, the brewery in the Anthony Martin group called on Sweet Globe to advertise its short promotional video on ... Read more

L’article Visibility for Blonden OS by Bourgogne des Flandres est apparu en premier sur Sweet Globe.

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The iconic brewery Bourgogne des Flandres, located in Bruges, was keen to spotlight one of its latest creations: Blonden OS. This refined beer, which recalls the aromas of ancient beers, needed to be highlighted.

As a result, the brewery in the Anthony Martin group called on Sweet Globe to advertise its short promotional video on various channels. The main goal was to boost awareness bas on Reach and Impressions KPIs. A youtube campaign was launched thanks to bumper ads and skippable video ads and on Meta the video was displayed in the feed and story. Both campaigns achied there goal. 

Here are the results:

  • 1,150,000 people reached
  • 6,300,000 impressions
  • 40,000 advertising recalls

L’article Visibility for Blonden OS by Bourgogne des Flandres est apparu en premier sur Sweet Globe.

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