Nowadays, a presence on social networks has become essential to make yourself known to your target audience and to promote your activity ( product or services). But that’s not all! Beyond that, these networks also allow you to interact with Internet users and advertise by targeting a relevant and relatively segmented audience for your activity, which allows you to attract qualified traffic to your website. However, it is not always necessary to be active on all existing networks! But then, which one to choose? 

The choice of network(s) must be considered according to the audience you wish to reach, your sector of activity and your objectives . Indeed, each platform has a different way of communicating and it is essential to know the specificities of each in order to be able to position yourself on the most appropriate ones.

Facebook/Meta

The most popular network . This network is relevant for many companies, especially for those that do B2C and want to reach the general public. Indeed, beyond personal profiles, Meta allows you to create professional pages to which you can subscribe to see varied content (texts, videos, images, etc.).

Youtube

With Meta and Google, this platform is in the top 3 of the most visited sites! It favors the video format and is particularly relevant for companies targeting 20-40 year olds. The content offered there is referenced by search engines, which allows them increased visibility. As a professional (and private), it is possible to create your own channel, to which Internet users can subscribe.

Instagram/Meta

Complementary to Facebook, this social network is primarily focused on photos and videos . It is therefore very suitable for companies that focus on visual marketing . In addition, it allows you to broadcast live content thanks to its stories feature: ephemeral and short videos that disappear after 24 hours. It also offers the possibility of creating a professional profile, and even activating a purchasing feature . Also, it is generally towards this platform that brands who wish to launch influencer campaigns turn. The Instagram audience is rather young (20-35 years old).

LinkedIn

Linkedin is THE platform on which to position yourself for B2B par excellence. The main advantage of this network is that it allows you to develop a professional network and exchange with other professionals in the same sector. In addition, it allows you to post job offers with a view to recruiting.

Tik Tok

This network is growing rapidly and has a majority of users aged 13-25. It is therefore suitable for companies that target a rather young audience (obviously, advertising is not possible for those under 18). In terms of content, it is used to broadcast mini videos .

Pinterest

This platform groups together visuals that can be saved as pins and listed in boards by its users. It gives them the possibility to follow other accounts and share their content, like other social networks. In addition, this network also offers the possibility of creating a professional account giving access to very specific features, including the possibility of selling online . It is ideal for companies whose activity is visual and for e-commerce sites.

Twitter

Twitter is THE social network for instantaneous and viral content ! It is mainly used in the media, political, etc. fields. Its main purpose is informational , but the platform also allows you to promote content and monitor. It is relevant for any company that is active in a field where it is important to follow the latest news. This platform is mainly used by people under 50.

Need help with social media? Whether it’s to delegate management or to be trained in their use ? Consider  contacting Sweet Globe , we’ll be happy to help you!

Firstly, it’s worth recalling what Search Engine Optimization (SEO) and SEA (Search Engine Advertising) are. SEO comprises a range of techniques aimed at optimizing a website’s organic visibility in a search engine such as Google. Long-term visibility is the main goal of SEO.

SEA involves paid advertising on search engines, so as to increase a website’s visibility. Google is the most used tool: Google Ads, its well-known advertising platform, is based on a Cost Per Click (CPC) bidding system. The advertiser only pays when someone clicks on their ad. This type of optimization enables very fast ranking based on competitive keywords. The results of the SEA can very easily be quantified and qualified.

These two digital marketing levers are complementary and have a single goal: to increase a website’s traffic, the visibility in search engines and thus the conversions linked to your website.

The complementarity of the two types of optimization is based on the approach linked to them.

For SEO, the objective is to be ranked in the long term, i.e. long and very specific searches. For example, ‘Rental of a house for 10 people in the south of Spain’.

For SEA, we will focus on a ranking linked to very competitive keywords. So they should be short, fairly generic and be inaccessible (as far as we know) in SEO. For example ‘Hire house Spain’.

In brief, if you want to have a quick result while using competitive keywords, you should use SEA. This will enable you to quickly get a ranking for your website on some keywords. In parallel, it is essential that you optimize the Search Engine Optimization of your website to be ranked on queries that are more specific.

Do you need an SEO strategy? Paid, organic or both? Be sure to contact Sweet Globe, we will be delighted to assist you!