Working closely with the creative agency Digizik and the streetwear brand Merci le Sang, Sweet Globe launched ‘Merci Gordon’!
Gordon Mass, a long-standing partner of Sweet Globe, collaborated with us for its major activation campaign in 2022. Digizik creative agency located in Brussels, Sweet Globe and Merci le Sang (a renowned streetwear brand in Brussels) partnered in order to redesign the famous beer can of Gordon Gold, in the style of the artist AZED. In addition, the campaign aimed to pay homage tour ‘Night Gods’, the owners of night shops. Therefore, we visited five shops dotted all over Belgium in order to film them wearing the colours of Merci Gordon!
After the T-shirt was designed and the photo-shoot completed, we launched a major awareness-raising campaign on YouTube and social media. Thanks to two months of campaigns, video, posts, sales, and collaborations… everything was in place to make this campaign a huge success.
Here are the results:
- 800,000 people reached
- 3,620,000,000 impressions
- 233,000 videos viewed
- 100% of the articles sold
- 80,000 interactions on social media
