Today, the video format is taking up more and more space on social networks . Youtube & Tiktok are networks exclusively reserved for the video format. Facebook & Instagram are increasingly promoting this way of communicating. It is now impossible to go on social networks without seeing dozens of contents of the genre appear.
This medium allows content to be distributed efficiently and quickly. In addition, video combines sound , image and text in the same format, which reinforces its impact.
Second, information is more easily assimilated through this format. The majority of Internet users memorize the videos they watch online, unlike text messages.
As you will have understood, this format has become essential and indispensable in your Social Media strategy !
However, it is important to stand out and capture the attention of your audience among the multitude of similar content… Keep in mind that your content must be relevant and unique to be able to captivate your audience during the first 5 seconds, otherwise it will be drowned in the flow… Also, make sure that the format of your video is adapted to the network on which you publish it and do not forget that a large majority of videos are viewed on mobile , that is, on a small screen.
