Natural referencing seems complicated, long, expensive and reserved for large companies… When in fact, no! Indeed, there are a multitude of free and accessible tools allowing you to do an initial SEO analysis of your website! We could also make an infinite list… But what are the 3 best free tools to optimize, analyze and understand the natural referencing of your website?
Google Search Console, the essential
Google Search Console is probably the most important free tool for the natural referencing of your website. Indeed, often (and unfortunately) neglected, this very simple tool to set up allows you to obtain essential information to understand your SEO:
- Track your website performance
It allows you to track performance within the search engine, a bit like Google Ads for paid SEO . You will have information related to clicks, impressions, CTR and your average position. In addition, the tool will detail the queries that generate the most clicks and impressions. In short, a multitude of essential (and free) information to analyze and understand your SEO.
- Track page indexing
Submitting a sitemap and tracking its indexing are essential for organic SEO. The sitemap allows you to tell Google how your site is structured and to check if the indexing follows this structure (and if the key pages of your website are not missing from the indexing) . If there are indexing problems to report, Search Console will send you an alert!
- Check the good mobile experience of your website
It’s no longer a secret that the mobile experience plays a key role in the natural referencing of a website. This is why Google Search Console monitors your website’s performance on a daily basis, gives you a score (including the loading speed of your pages) and reports any issues related to responsiveness.
- Security issues
Website security is not only important for your users, but it is also important for your SEO. If there is a security issue, Google Search Console will alert you.
- Know the internal and external links
Netlinking is essential in an SEO strategy. Google Search Console lists all the sites that redirect to yours as well as all the internal links.
Many other benefits are offered by the tool, so if SEO is a priority for you, don’t hesitate to implement it!
Google Ads Keyword Planner. When tools dedicated to paid referencing serve your natural referencing
Initially developed for paid SEO campaigns, the Keyword Planner can be perfectly integrated into a natural SEO strategy! Thanks to it, you will be able to:
- Finding new keyword ideas
Whether based on a brief analysis of your website or on a list of keywords, the tool can suggest an exhaustive list of keywords that are potentially interesting for your business.
- Get SEO Trends
Based on the selected keywords, the tool will inform you about the search trends for these keywords as well as the competition on them.
- Know the search volume
Having keywords is good, knowing if they are used is better. The Keyword Planner tool allows you to know the average volume of searches but also their seasonality with projections over 12 months!
Obviously, the keyword planner remains a tool linked to paid referencing and offers a range of other features to improve it! But that’s a whole other subject.
SE Ranking, the (almost) free SEMRush!
SE Ranking is a paid tool BUT it offers up to 3 audits per day for free! Although SEMRush, of which Sweet Globe is a certified partner agency , remains the most complete and powerful analysis tool, SE Ranking is the best ( partially) free alternative to the latter! Here is what it will allow you to do:
- Know the number of keywords on which you are positioned
Want to know which keywords you are present on in the SERP (Search Engine Result Page)? SE Rank will give you the number of keywords, the evolution of this number and also the distribution by country.
- Know the distribution of keyword rankings
In addition to giving the keywords on which you are present in the organic search results, the tool will provide you with the distribution of their ranking (top 5; top 10; top 20; …).
- Who are your organic competitors?
At a glance, the tool will show you who is competing with your website on the keywords you are present on.
- What are the best performing pages?
Finally, last big feature (but not least), what are the pages represented in organic searches! Indeed, the home page often remains the main traffic page, but all the other pages (blog, product sheets, description, etc.) remain essential pages in the acquisition of natural traffic.
Here too, the tool offers many other very useful features for your natural referencing! The easiest way is to do the test by entering your URL and letting the tool guide you ! But be careful, no more than 3 free requests per day.
Conclusion
Knowing the basics of SEO and doing a quick audit of your website is accessible to everyone! Obviously, this can quickly take time and require investment, but it is clear that this is not within everyone’s reach. This is why, if you already use these 3 tools daily, you will be able to understand, analyze and better control your organic positioning in search engines.
However, if you want to move up a gear, Sweet Globe offers complete support for your SEO strategy ! Whether it’s for an audit of your positioning, the implementation of recommendations or even a complete SEO strategy, we will be happy to help you! Don’t hesitate to contact us or make an appointment directly here.
Bonus
Since we’re nice, here’s a non-exhaustive list of incredible tools for your organic SEO:
- Screaming Frog: The Crawler
- DupliChecker: Anti duplicate content
- htaccess.madewithlove: Your 301 redirects as simple as possible
- Majestic: The most serious competitor to SEMRush
- Ahrefs: No more secrets about your backlinks
