Media Campaigns
We help you achieve your goals by setting up advertising campaigns on the appropriate channels.
Each media channel is chosen in accordance with your target audience, your objective, and your budget.
Paid Search Campaigns (SEA – Search Engine Advertising)
When we have a need, our first instinct is often to go to a search engine to find an answer… It’s the same for more than 50% of internet users.
Appearing in the top results when a user searches for a product or service you offer is therefore crucial!
To ensure your visibility in the top results and on competitive queries, paid search appears as the most effective way to capture your audience when they need you!
The most well-known is Google Ads (in Belgium, 92% of online searches go through Google); we set up SEA campaigns via Google’s advertising platform by establishing the most effective keywords, ads, and ad extensions for your business.
We can, of course, depending on the context, position ourselves on other search engines like Bing Ads (5% of online searches in Belgium).
Social Advertising
Social networks have become an integral part of our lives, and being present on them is now essential for your business! But being visible on social networks while managing to reach your audience can sometimes be laborious…
That’s why a media strategy is essential… Based on your objectives (visibility, traffic, engagement, conversion, etc.), we create an advertising action plan on the social networks most suitable for your business.
Each network has its own advertising platform and targeting system to show the right posts to the right people.
Youtube Advertising
Video advertising has always been an excellent way to deliver a promotional message or simply to be visible to gain notoriety.
YouTube offers, via Google Ads, different advertising formats to broadcast your video ads to the right people at the right time.
The added value of this channel compared to traditional video broadcasting media? The price, targeting, and analysis.
Google Shopping
Do you own an e-commerce? Google Shopping is made for you! This format, similar to paid search, is dedicated to e-shopping.
Whether through a query directly related to the product reference or through broader queries, Google offers to highlight your item with its price, a photo, and a direct link to the product page related to it.
Remarketing
Being visible and found on the internet is one thing… But being remembered is another… And it’s much more complicated!
Remarketing can help you because it will allow you to re-target people who have visited your website, those who have added an item to the cart without purchasing it, or even your former customers through a dedicated advertisement. This format can be implemented everywhere: social networks, Search Engine Advertising (SEA), YouTube, etc.
Performance Max
Being visible in the user journey at the right time and in the right place… automatically!
Thanks to Google’s Machine Learning, this very recent advertising format offers you visibility across the entire Google network to users emitting signals relevant to your business. “Performance Max” ads are dedicated to conversion objectives, whatever they may be, and position themselves on the search network, Display network, Gmail, Discovery, YouTube, or even Google Maps.
Our projects
Media campaigns
Media campaigns
